This past month has been insane. On top of my regularly busy schedule, Ad Team was added on top. Any spare moment of mine has been spent in the Ad Lab (or Idea Lab). A group of 20 or so of us have been working endlessly on the JCPenney case. It has been an awesome experience. It is one more thing that reminds me how much I love all my life decisions. It is astonishing how passionate my advertising professors are about their jobs. They work right along side us through those countless hours in the Ad lab. I really enjoy sitting back and just listening to the 3 of them discuss this competition like it is real life. They discuss JCPenney as if they were our real life client and we are a real life agency. So cool. It was fun to apply the knowledge I learned from my classes so far and use them towards the project. I worked mainly on the research and media team. I helped spend a hypothetical $100,000,000 on buying advertising space alone. I have become somewhat of an expert on current television shows and their ratings.
On top of that, UIB has been in full planning mode for our Spring events including our Launch Party. The day has finally come, the day we unveil our new logo. I must admit, I have let my fingers slip away from this project and I am disappointed in myself. I don't think I set unrealistic goals towards this re-branding initiative, but I may have assumed everyone working on it was able to read my mind. I have come to realize that I don't know how to express my ideas and thoughts to their full capacity. I don't enjoy being the dictator of ideas, but I also don't like when my ideas aren't carried out the way I wanted it to. So what do I do? Is it just my personal taste? Is it ever okay to tell someone they have bad taste?
![](http://thriveable.com/wp-content/uploads/2009/10/fork-in-the-road.jpg)
Just venting a few thoughts, until next time...
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